VALUE OF A YARD SIGN”
sometimes question the value of a “for sale” sign when listing their
home with a Realtor®. There are those who feel that they may be able to enjoy
more privacy if a sign is not used. Actually, the opposite is true. The use of
a Realtor’s sign can help you maintain your privacy while allowing the Realtor
to answer buyers questions. More importantly, the yard sign is a very effective
selling tool for the following reasons:
REFERRALS: The sign attracts the attention of people who live
or work in your area. They, in turn, may know fellow workers, friends or acquaintances
who are interested in buying a home in your location. You never know where a lead
for the buyer may originate. Sometimes, a neighbor may know of someone who has
expressed an interest in buying in your neighborhood.
PRE-QUALIFIED BUYER: If a potential buyer makes an inquiry about
a certain home because of the “for sale” sign, he or she may be an
excellent prospect. It is obvious that the calling party was impressed with both
the outward appearance of the house and the immediate neighborhood. Because location
is the most crucial factor in real estate, a sign call guarantees that the location
of the house is a plus rather than a minus in the mind of the inquiring party.
Because all buyers have differing tastes, it is sometimes difficult to find a
home that appeals to the buyer from an emotional point of view. Because the sign
motivated a potential buyer to call, it is obvious that the caller has been emotionally
attracted by the property and its surroundings. This is another reason why an
inquiry from a sign is usually more productive than other sources of prospective
ADVICE: A yard sign is certainly not the only tool provided by your agent.
Multiple listing membership, newspaper advertising, referral organizations, and
motivated salespeople, who are paid on a straight commission basis, are also very
effective. Yet, the “for sale” sign plays an essential role in any
marketing strategy. Be sure to allow your Realtor to use a sign when your house
goes on the market.