SERVICES DOES A REALTOR® PROVIDE?”
sometimes wonder if they would be dollars ahead by selling their house themselves
and saving the fees that are paid to a Realtor. People with a sales background
in some other field are particularly tempted to go it on their own. Twenty years
ago, when things were much simpler, some people did have success selling the house
themselves. Today, we face a much more complicated world in every endeavor —
including home sales. Here are some of the services that a Realtor provides:
PRICING KNOWLEDGE: It is not easy to determine the proper asking
price. Realtors now have computer terminals in their offices that notify them
of new listings, recent sales, and price changes as they occur. This vital information
reflects the current market in your area as it really is. After making many comparisons
between your home and like properties, your Realtor can recommend an asking price
that is competitive with similar homes on the market.
After the house is listed, periodic checks can be made into the computer system
to assure you that your price does keep pace with ever-changing market conditions.
MARKETING EXPERIENCE: Because the sale of your home profoundly
affects your financial well-being, it is no undertaking for an amateur. It is
best to get the help and advice of someone who is working in the real estate business
everyday. Realtors also possess selling tools not available to the average homeowner.
These include membership in a multiple listing service, large advertising budgets,
access to the transferee through referral organizations and corporate relocation
departments and home financing expertise used to qualify buyers.
NEGOTIATING AND CLOSING ASSISTANCE: Handling an offer and counter-offer
require the right touch. This is only learned through experience. Once the offer
is signed and accepted, the job is still not complete. Now, the sale must be guided
through numerous closing procedures that involve financing, inspections, conditions,
legalities, and a myriad of details.